Functions and Classification of Advertising Functions and Classification of Advertising Please Login to view this lesson. Login Page Back to the course MAC332: Advertising Copy and Layout Lessons Advertising: meaning and Definitions 05:51 Functions and Classification of Advertising 05:13 Process of Advertising 06:00 Research in Advertising 05:37 Steps in Conducting Research 04:48 Preparing and Producing Advertising 04:04 Before Displaying a copy 05:04 The Concept of Advertising layout 04:38 Preparing and Producing advertising copy 05:18 Campaign Planning in Advertising 04:54 Load More