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MAC115: African Communication Systems 1

Welcome! This course, MAC115:

African Communication Systems I, is a 2-credit unit course designed to expose undergraduate students to African oral traditional communication structure, form, and content. It also examines past and present modern mass media systems as influenced by African political culture. It looks at the major elements of African communication systems with an emphasis on specific peculiarities in agents, forms, and media verbal, non-verbal, formal, and informal forms as well as media mode and channels are examined.

Essentially, African communication systems I is exploratory and students are expected to identify and discuss the structure, form, and contents of the traditional communication systems in their areas of origin. This material was developed within the Nigerian context, drawing mainly from the Ukwuani-speaking people of Ndokwa West Local Government Area of Delta State, Nigeria.

What Will You Learn?

Generally, the aim of this course is to expose students to African communication systems. Hence, the purpose of this text is to acquaint students with the various traditional modes of communication in Africa. So, an insight into the vital aspects of African cultures is the main focus here as the modes are embedded in the people’s culture which emphasizes the people’s identity.

 

Core
Teacher Of Course
Information Of Course
Category
Duration Time
1 Semester
Level
100 Level
Includes

By the end of this course, you should be able to:

1. Explain communication and the African communication system

2. Justify the need to study African communication systems

3. Compare African communication systems and mass communication

4. Classify the traditional channels of communication in African

5. Discuss verbal and non-verbal communication

6. Compare verbal and non-verbal communication

7. Discuss visual channels

8. Discuss iconographic channels

9. Discuss instrumental channels

10. Discuss demonstrative channels.

To successfully complete this course, you are required to watch and read all the study units and other references/related materials. You are also required to do all the practical exercises. To do this you need a pen, notebook, assignment file, and other materials that are listed in this guide.

The exercises are to gauge your level of understanding of the various units in each of the models. So, at the end of each unit, you are required to submit written assignments for assessment. At the end of the course, you will write a final examination.

Course Display
Core
Course Department

Course Features

Communication and the African communication System
The need to Study African Communication Systems
African Communication Systems and Mass Communication
The Traditional Channels of Communication in African
Verbal and Non-verbal Communication
Visual Channels
Iconographic Channels
Instrumental Channels
Demonstrative Channels

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