MKT826: Introduction to marketing

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.

Core

Teacher Of Course

Prof. Samaila Mande

Tutor

Information Of Course

Category

Management Sciences

Duration Time

1 Semester

Level

800 Level

Course Display

Core

Course Department

Business Administration

Course Features

Lessons Of Course

Introduction to marketing1 10:38

Introduction to marketing II 04:34

Marketing in developing economy 10:45

Marketing in developing economy II 09:42

Marketing of Services 12:27

Marketing of Services II 06:57

Planning of Marketing Mix. 07:18

Planning of Marketing Mix. II 09:32

Marketing Segmentation and Planning 09:05

Marketing Organization 07:32

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