Response and interactive Advertising

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Back to the course MKT833: Advertising Management

Lessons

Advertising Management 08:14

Advertising Management: Meaning, Role and Scope 10:15

Integrated Marketing Communication 11:02

The Agency World 08:49

The Agency World I 09:01

Establishing Objectives and Budgeting for Advertisements 10:11

Managing the Client-Agency Relationship 06:33

Managing the Client-Agency Relationship I 07:35

How advertising Works 06:15

How advertising Works I 06:37